There is something in your blood stream, an urge, a sense of not being entirely satisfied with everyday conventional branding out there, you identify that every brand is unique and believe that it should be treated differently. Every product or service has a brand and this brand
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19 questions that every rebrand needs to ask
Rebranding, that thing every brand does in an effort to appear fresh, new and relevant to today’s audiences. The number one mistake every brand makes while attempting rebranding is focusing too much on the graphic elements and not really asking themselves, why am I doing rebranding? Rebranding
Louboutin’s Brand Strategy: More than Remarkable, it’s Trademarkable
Louboutin is a great example of BRAIN-DING How is it possible that one single brand manages to patent an entire color in the fashion industry? Check out this great article about one of the biggest names in fashion and how they came to create their unique trademark
4 places that do perfect branding
Branding a city or a place isn’t just about throwing a fun slogan about it, it’s about really understanding what makes them special, why people visit them, what is the emotional bond between people and your city/place. This 4 places understood this perfectly. 1. Amsterdam An introduction,
Android’s most shared ad of all time “fails on branding”
Google Android’s ‘Friends Furever’ campaign took the “most shared ad in 2015” title, at the same time finding itself the most shared ad in history. But does this make it the most successful ad of all time? We share you an analysis by Adweek in which they
Colors can make a difference in your brand
Whether you’re wondering what color use for your new brand, or you’re looking to do rebranding, the colors you choose can increase your chance of reaching your goals. Color influences human emotion and behavior. If you’re hoping to make your business more productive, or you want to
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