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Category Archives: Branding

Barbie: the world is pushing brands to change for positive social impact.

26 August, 2016

We have talked about how brands are changing to cover their customer’s needs. The world of social media makes brands available and reachable for the audience, being easier to listen to them about their needs or requests. We want to put on the table the example of

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How creativity can save your brand from disaster.

22 August, 2016

The existence of the world as we know it is thanks to human logic to solve  different situations. If it wasn’t for the creativity and the logic we put into things to solve problems, humans wouldn’t have survived. If you dive into the mass media world you’ll

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The art of asking: how social media brings people together.

19 August, 2016

Before the world became 2.0 (digital world), we use to think that start a business was something very expensive, and if we didn’t have the money we would just give up without knowing that out there’s a whole world who might like our idea and would support

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The first bearded girl becomes a model thanks to valuable content in her social media

15 August, 2016

In this post we want to explain and stand out how new media is demanding new qualities to everyone, the content we share daily in our social media needs to be more valuable each time. This is because we are getting more selective about the information we

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Labels are no longer of this century.

12 August, 2016

Olympic Games are the main event for athletes to expose all the hard work and discipline it takes when we are passionate and focused on being the best. Olympiad has taught us valuable lessons about the human’s limits and this year Rio 2016 is full of new

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What you should never do in social media!

8 August, 2016

We would like to start this post by letting you know that it doesn’t matter if you have a company or not, branding is not only for companies. As a person, you also do branding, personal branding, and no, this is not exclusive to famous people. When

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