Category Archives: Branding

The Do It Yourself tendency has been the most used one in social media, many brands use it to share their stories and inspire people, but what does it exactly mean? DIY means to take the chance to do things on our own because nowadays everything we

The first branding statement we  preach is the emotional connection you must create with your audience because they’re people who need to be listened by the brands that inspire them. When we talk about doing branding we should not think that it’s only for the external audience,

One of the main objectives of BRAIN-DING is to help people who want to start a business, or if they already have started and they don’t know if they’re going in the right way, with BRAIN-DING they can have an easy guide to success. Young people is

Since we are kids we get a call “to be entrepreneurs”, we dream about having our own business and we play to be successful businessmen. Sadly, as we grow up we get disappointed when we discover that things are not so easy as we thought when we

As we had previously stated  an emotional connection is key for branding, in storytelling we can use archetypes because we need elements that customers can relate to something that looks like their ideal. Serena Williams is a huge referent of tennis, she has shown us since she

We want to dedicate a post to every skill we will mention so we can be clear enough about each one of them and you can work on them doing #BRAIN_DING. Brands don’t exist by themselves, there must be people behind supporting the reason why that brand