If you’ve been hearing the term “IoT” lately, and you don’t know what that means – don’t worry. We’ve got you covered.
The IoT is the Internet of Things, the whole global network of devices connected to the internet – for consumers, that means their phones, smart watches, computers, cars, and maybe even their home security systems. It’s the sum total of decades of innovation in wireless connectivity. Researchers predict up to 80 billion devices will be part of the Internet of Things by 2020.
The IoT is the world where your brand will soon be living, if it isn’t already. Ensuring you are consistent and reachable across all the different devices that consumers interact with is a daunting task, but it comes with its fair share of exciting opportunities. One project that’s pushing the boundaries of what the IoT makes possible is Sense, by Hello. By syncing their device with your phone, Sense tracks how well you sleep, what disturbs you, and figures out the best time to ease you into consciousness in the morning.
Check out their video for more info.
The beauty of the IoT is that its allowing products, and the brands who make them, into more and more consumers’ lives. With that comes more presence for brands, chances to show off their personality, and ways to become familiar to their target markets. Matching the right apps with the right devices can open the door to limitless possibilities, as Nike has shown.
The Nike FuelBand tracks your daily activity in a simple, streamlined way. By connecting to your phone, the wristband records all the physical activity in your day, and shows you how far along you are in accomplishing your goal – usually a certain number of steps, or calories burned, that you’ve set for yourself.
The product helps consumers by keeping them active, motivated, and committed to their exercise routine. It helps Nike by keeping their brand in front of their customers all day, every day. It links the Nike swoosh to their daily feeling of achievement and progress.
That’s the power of the IoT.
Companies are always trying to find new ways to stay connected with their customers, and the IoT is a breakthrough in that department. But the most important take away from this is that there’s lots of value in being there for your customers. Nike is there to help its customers meet their exercise goals; Hello takes it upon themselves to start theircustomers’ days right.
Whatever your brand does, remember that the IoT gives you the opportunity to be relied upon – don’t waste that chance to build connections by doing a sloppy job with it. Think this all sounds like too much technology for your taste? We don’t think so. The IoT is just a simple way to stay connected with your customers, and allow them to find you whenever they need you.
What you need to understand is what kind them, and how you can reach them.
Making life simple is what the IoT does; the innovation and constant reinvigoration of your business is what keeps you trendy and connected. Just imagine, if you stay connected with them all day every day, how could you not build a successful brand?
LET’S DO #BRAIN_DING!
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