Do you know the difference between this to concepts?
Branding and Marketing are both necessary to launch and commercialize any organization, product, or service, but we need to differentiate between them. Marketing seeks to motivate and therefore sell an item. On the other hand, branding reflects the brand essence; it communicates the values, the philosophy, and differentiates between products. It’s all about showing what the brand really is and what it stands for.
BRAIN-DING The Strategy