EPSON launches a simple but powerful campaign whose purpose is to exalt the valuable task that the printouts have in our visual memory…
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Branding in the digital age
Most of the companies made huge investments in what we call “branded content” without reaching their goals…
Most of the “Food” in advertising is inedible
Decades ago, food styling was widely considered a form of visual trickery…
The history of Life Savers candies
Since their introduction, this candies and mints became an iconic American brand around the world…
The Oscars, the gold night for advertisers
This night, which will be celebrated on February 28th this year, is a platform for some agencies to show their most memorable work…
McDonald’s focuses its branding on kids
This great brand, is not the first one in taking advantage of this technology to market to kids…