Digital advertising promotes steady growth; every day more small businesses are choosing to have a presence on social media. But it’s also true that, for efficient digital communication, you need some specific skills and a different perspective on advertising compared to traditional or ATL approaches. In BRAIN-DING
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Freshening our breath since 1891
Today, the Wm. Wrigley Jr. Company is a global organization with operations in more than 40 nations, distributing products to more than 180 countries. William Wrigley Jr. moved to Chicago in 1981 to start an iconic Brand; everything started when he noticed a rather curious trend: the
Let’s learn 3 important facts about photographic copyright
Here are 3 outstanding facts about photograph copyright to put some attention on them. FACT 1: The minute someone snaps the shutter, that person owns the copyright. For instance, imagine you and your friends are snapping photos in front of the Washington Monument. You hand your
They found the magic!
AXE is known for their amazing and creative campaigns, but what we admire most from these campaigns is the inclusion of the target with surprising accuracy, but from a perspective that makes them feel good about themselves. Although they don’t tout the “Real Beauty” message of Dove, AXE sells the idea that
5 right things to know about left-handed people
In your circle of friends, how many are left-handed? Here we leave you with five interesting facts about those eccentric lefties. Lefties have much easier access to both sides of the brain. This means creativity is much bigger in them. It has also been proven that there are
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