If you’re constantly saying “people don’t understand me,” stop. You’re probably sending the wrong message. Many of the problems between people are not caused by a lack of communication with others, but by miscommunication. People do communicate, the main problem is how they communicate. Giving the proper
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Crucial moments for every branding strategy.
Identifying these moments there’s no way your strategy can fail.
Why the internet’s best ad space is never used
Google’s iconic homepage gets 8 billion pageviews a day, from over 700 million unique visitors. So why doesn’t Google sell even a tiny portion of that golden real estate to advertisers? Why don’t they cash in on all that traffic? Because by keeping it pure and ad-free,
Coloring your memories
Being a child is the most creative and fearless stage in life. Everything reminds you of something that, as an adult, you would hardly ever think about. Consider the color blue, how many things come to mind? Now try yellow, green, and red. How many associations can
How a product with a clear objective will succeed
We have mentioned on several occasions that careful study of the people with whom we share our daily lives provides the best opportunities to make our products sell; but that’s also linked to solid communication — you must firmly establish the benefits of the product or service
Using technology to help parents.
The intersection of technology, mobile apps, and videogames is rapidly changing our daily lives. Gamification, the tactic of employing elements of gaming into other more mundane tasks, is the natural product of this development. With Yumit, eating a healthy dinner is transformed into a fun game for
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