Whether you play Pokémon or don’t even understand what the game is about, Nintendo and Niantic’s big success has a couple things to teach us about doing #BRAIN_DING. Intrigued about how Pokémon Go went viral? Simple. The emotion that Pokémon evokes itself, with so many generations always
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How valuable are handcrafted products to customers?
The American brand Mystery Ranch specializes in backpacks and niche load-carriage systems for hunting, wildland firefighting, mountaineering, and the military, with a focus on use-specific designs and hand-built quality since 2000. A need for mass production is one of the main characteristics of the consumer good market.
Magical tricks to make people fall in love with your brand.
One of the most challenging things for brands nowadays is to be unforgettable. When you have a lot of competitors, positioning yourself in the consumer’s mind is no easy task, because you have to work your way into some special territory: their memory. We’ve seen how new
Nathan’s Famous and Newcastle Brown did this 4th of July Right
Every Fourth of July, the airwaves and social media overflow with Independence Day stuff – tips on grilling the best hot dogs, tutorials for launching fireworks, salutes to America’s founding fathers – you name it. So how can any brand hope to be heard over all that
How to celebrate 4th of July when you have a brand
Holidays are a vast material to get inspired and share incredible and creative content for your audience. Just like brands take advantage of Easter, Christmas, Halloween, Valentine’s day, they also do it with the 4th of July, because they know the importance of being part of the
When smiling is about a safety insight
Smile Squared has found a way to raise support for their brand and make the world a better place, one toothbrush at a time. Inspired by the charitable business models of companies like TOMS Shoes, Smile Squared has committed to donating one toothbrush to a child in
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