We want to dedicate a post to every skill we will mention so we can be clear enough about each one of them and you can work on them doing #BRAIN_DING. Brands don’t exist by themselves, there must be people behind supporting the reason why that brand
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Barbie: the world is pushing brands to change for positive social impact.
We have talked about how brands are changing to cover their customer’s needs. The world of social media makes brands available and reachable for the audience, being easier to listen to them about their needs or requests. We want to put on the table the example of
Listening is crucial to build a brand.
We know that cooking with Knorr is a referent of a tasty meal, this is why Knorr created a campaign to help people to find what to cook by typing the ingredients they currently have but it also tells you how to cook it. The campaign was
How creativity can save your brand from disaster.
The existence of the world as we know it is thanks to human logic to solve different situations. If it wasn’t for the creativity and the logic we put into things to solve problems, humans wouldn’t have survived. If you dive into the mass media world you’ll
The art of asking: how social media brings people together.
Before the world became 2.0 (digital world), we use to think that start a business was something very expensive, and if we didn’t have the money we would just give up without knowing that out there’s a whole world who might like our idea and would support
For grocery stores, it’s solid branding that takes the cake.
The grocery store industry is one of the largest and most crowded sectors in the American economy, easily surpassing $600 billion in sales just last year. But it’s facing some tough challenges. Overhead costs have always been a constant impetus for cost-cutting, but lately trends toward local
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