The internet is changing the way we watch movies, and theater chains across the country are feeling the squeeze. To stay relevant, IMAX has made a smart move – they’ve rebranded themselves as a place for people who don’t just like movies, but love them. Online media
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The perfect time to start a business
Since we are kids we get a call “to be entrepreneurs”, we dream about having our own business and we play to be successful businessmen. Sadly, as we grow up we get disappointed when we discover that things are not so easy as we thought when we
Smart things, smart business.
The Internet of Things (IoT) has completely revolutionized the way how we live and share our stories with others. We’ve talked about it in a previous post, if you missed it this is your moment to learn how the IoT is changing your life: https://brain-ding.com/blog/2016/08/05/whats-the-iot-and-how-does-it-help-my-business/ This time
The story behind this videogame is what storytelling is about.
As we had previously stated an emotional connection is key for branding, in storytelling we can use archetypes because we need elements that customers can relate to something that looks like their ideal. Serena Williams is a huge referent of tennis, she has shown us since she
Touching Hearts with Virtual Reality
Have you ever put on a virtual reality headset? If you have, you know how profoundly moving it can be. The 360-degree visuals, the ability to move around a virtual environment, and the multi- directional sound effects from a uniquely immersive experience. That’s why brands are lining
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