Coca-Cola launched for the very first time a cohesive marketing strategy…
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Branding, essential in presidential campaigns
Personal branding in presidential campaigns include even websites, YouTube channels and logos…
Can you believe this is a Chevy?
Chevrolet stripped the branding of their Malibu 2016 and invited people to explore it…
Evolution of Pepsi Advertising
It was first introduced as “Brad’s Drink” in 1983; the first ad as “Pepsi Cola” was in 1903…
Personal branding is not for entrepreneurs
Personal branding turned into a “self-promotion” more than a strategy…