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The history of Life Savers candies

24 February, 2016

Since their introduction, this candies and mints became an iconic American brand around the world…

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Most of the “Food” in advertising is inedible

24 February, 2016

Decades ago, food styling was widely considered a form of visual trickery…

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Branding in the digital age

22 February, 2016

Most of the companies made huge investments in what we call “branded content” without reaching their goals…

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The power of a memorable image

19 February, 2016

EPSON launches a simple but powerful campaign whose purpose is to exalt the valuable task that the printouts have in our visual memory…

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The origin of the Chocolate Chip Cookie

17 February, 2016

Ruth Wakefield stated that she deliberately invented the cookie…

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Valentine’s Day and its influence on branding

12 February, 2016

February is considered a great opportunity for marketers to launch different products and promotions…

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