When we think of popcorn, we may conjure up memories of seeing our favorite film for the first time in a theater, munching on that crunchy, buttery snack, creating an experience for all the senses. But let’s face it, we’ve been eating popcorn from brands that haven’t changed their
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People don’t buy for logical reasons, they buy for emotional reasons
DDB Netherlands firm created an online campaign for KLM called “Cover greetings,” a simple activation where family members were asked to write in the headrest of the seat a message that made their love ones say “wow!”. By way of a documentary, they recorded the two parties involved
Easter Branding, what is all about?
Do you know what does a rabbit with colored eggs and candies have to do with Easter? Probably you don’t. Easter’s branding is different and it doesn’t attract like other holidays, but what about the bunny? Why did it became an integral part of spring’s biggest
Candy Crush: an app with a great hit
Candy Crush is considered the world’s most popular online and mobile game. It is basically a match three-puzzle video game developed by King Digital in 2012 on Facebook, and later as a mobile app for smartphones, surpassed Farmville 2 as the most popular game on Facebook last
Taking care of every detail
Building a Rocket, it is a short film of the agricultural enterprise GWK surprisingly led by the visionary mind of Darren Macpherson to tell an emotional analogy of the important work of the farmer and how we are all connected with the land and its fruits. Creativity
Branding can easily get confused with Marketing
Do you know the difference between this to concepts? Branding and Marketing are both necessary to launch and commercialize any organization, product, or service, but we need to differentiate between them. Marketing seeks to motivate and therefore sell an item. On the other hand, branding reflects the
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