Digital advertising promotes steady growth; every day more small businesses are choosing to have a presence on social media. But it’s also true that, for efficient digital communication, you need some specific skills and a different perspective on advertising compared to traditional or ATL approaches. In BRAIN-DING
They found the magic!
AXE is known for their amazing and creative campaigns, but what we admire most from these campaigns is the inclusion of the target with surprising accuracy, but from a perspective that makes them feel good about themselves. Although they don’t tout the “Real Beauty” message of Dove, AXE sells the idea that
Ideas that make us smile
Listerine introduced their new product Advance White in Italy with innovative and interactive displays in the stores where the Italian community can acquire the product. It uses a digital interface and a live camera to analyze the whiteness of your smile, display it as a percentage, and then convert that percentage
Good drinks in every way
The brand Innocent Drinks produces beverages with a social and ecological approach. Knowing their story lets us sense all their good vibes. They started out in 1999 by selling smoothies at a music festival. They strung a banner across the top of their stall that asked people whether or not they should quit their
BRAVO! On so many levels
To start this article, it’s worth mentioning a quote from Helen Keller, an American author, political activist, and lecturer; but also the first deafblind person to earn a bachelor of arts degree: “Braille made it a pleasure for me to read… the world around me shone afresh
Have a bake, have a Kit Kat
The famous brand KitKat with Takagi launched last March 25 in Japan, an ovenable and salty version of its bar which is ready in 2 minutes using a toaster. It all starts with the slogan: “Have a bake, have a KitKat” which was the message of the
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