The Olympic Games are a very big and important event for people. They are proof that effort, dedication, and passion are some of the best qualities human beings can have. This year Brazil is hosting the event in Rio de Janeiro, from August 1st to 21th, and
Actions that grow, impacts that change lives.
“A life is not important except in the impact it has in other lives” Jackie Robinson The world has many social problems, we all know that, and we also know that one single person or company can’t end those problems. But what if we try to impact
Gotta catch them all? Well, Niantic just did!
Whether you play Pokémon or don’t even understand what the game is about, Nintendo and Niantic’s big success has a couple things to teach us about doing #BRAIN_DING. Intrigued about how Pokémon Go went viral? Simple. The emotion that Pokémon evokes itself, with so many generations always
How valuable are handcrafted products to customers?
The American brand Mystery Ranch specializes in backpacks and niche load-carriage systems for hunting, wildland firefighting, mountaineering, and the military, with a focus on use-specific designs and hand-built quality since 2000. A need for mass production is one of the main characteristics of the consumer good market.
Magical tricks to make people fall in love with your brand.
One of the most challenging things for brands nowadays is to be unforgettable. When you have a lot of competitors, positioning yourself in the consumer’s mind is no easy task, because you have to work your way into some special territory: their memory. We’ve seen how new
Nathan’s Famous and Newcastle Brown did this 4th of July Right
Every Fourth of July, the airwaves and social media overflow with Independence Day stuff – tips on grilling the best hot dogs, tutorials for launching fireworks, salutes to America’s founding fathers – you name it. So how can any brand hope to be heard over all that
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