The Internet of Things (IoT) has completely revolutionized the way how we live and share our stories with others. We’ve talked about it in a previous post, if you missed it this is your moment to learn how the IoT is changing your life: https://brain-ding.com/blog/2016/08/05/whats-the-iot-and-how-does-it-help-my-business/ This time
The story behind this videogame is what storytelling is about.
As we had previously stated an emotional connection is key for branding, in storytelling we can use archetypes because we need elements that customers can relate to something that looks like their ideal. Serena Williams is a huge referent of tennis, she has shown us since she
Touching Hearts with Virtual Reality
Have you ever put on a virtual reality headset? If you have, you know how profoundly moving it can be. The 360-degree visuals, the ability to move around a virtual environment, and the multi- directional sound effects from a uniquely immersive experience. That’s why brands are lining
Communication skills every successful entrepreneur must have: BODY LANGUAGE
We want to dedicate a post to every skill we will mention so we can be clear enough about each one of them and you can work on them doing #BRAIN_DING. Brands don’t exist by themselves, there must be people behind supporting the reason why that brand
Barbie: the world is pushing brands to change for positive social impact.
We have talked about how brands are changing to cover their customer’s needs. The world of social media makes brands available and reachable for the audience, being easier to listen to them about their needs or requests. We want to put on the table the example of
Listening is crucial to build a brand.
We know that cooking with Knorr is a referent of a tasty meal, this is why Knorr created a campaign to help people to find what to cook by typing the ingredients they currently have but it also tells you how to cook it. The campaign was
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