Category Archives: Matters

The internet is changing the way we watch movies, and theater chains across the country are feeling the squeeze. To stay relevant, IMAX has made a smart move – they’ve rebranded themselves as a place for people who don’t just like movies, but love them. Online media

Have you ever put on a virtual reality headset? If you have, you know how profoundly moving it can be. The 360-degree visuals, the ability to move around a virtual environment, and the multi- directional sound effects from a uniquely immersive experience. That’s why brands are lining

The grocery store industry is one of the largest and most crowded sectors in the American economy, easily surpassing $600 billion in sales just last year. But it’s facing some tough challenges. Overhead costs have always been a constant impetus for cost-cutting, but lately trends toward local

Few restaurant chains are as recognizable as Burger King, but after a couple years in the slump they’ve kicked their brand into high gear with a new promotional strategy. Taking up the banner of corporate responsibility, B.K. has begun using high profile stunts to raise awareness for

Every Fourth of July, the airwaves and social media overflow with Independence Day stuff – tips on grilling the best hot dogs, tutorials for launching fireworks, salutes to America’s founding fathers – you name it. So how can any brand hope to be heard over all that