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Category Archives: Branding

Branding bets for social networking

13 January, 2016

MTV shows us, with this fun Project, that branding is getting closer to a communication based in social networks…

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5 Brands Doing an Awesome Job on Social Media and what we can learn from them

8 January, 2016

Social networks have change the way we do branding. A billion people are active users of one or many social networks all around the world. It has become one of the best ways to get to the public because social networks are part of our everyday lives.

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Android’s most shared ad of all time “fails on branding”

16 December, 2015

Google Android’s ‘Friends Furever’ campaign took the “most shared ad in 2015” title, at the same time finding itself the most shared ad in history. But does this make it the most successful ad of all time? We share you an analysis by Adweek in which they

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4 places that do perfect branding

16 December, 2015

Branding a city or a place isn’t just about throwing a fun slogan about it, it’s about really understanding what makes them special, why people visit them, what is the emotional bond between people and your city/place. This 4  places understood this perfectly. 1. Amsterdam  An introduction,

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Louboutin’s Brand Strategy: More than Remarkable, it’s Trademarkable

16 December, 2015

Louboutin is a great example of BRAIN-DING How is it possible that one single brand manages to patent an entire color in the fashion industry?  Check out this great article about one of the biggest names in fashion and how they came to create their unique trademark

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19 questions that every rebrand needs to ask

16 December, 2015

Rebranding, that thing every brand does in an effort to appear fresh, new and relevant to today’s audiences.  The number one mistake every brand makes while attempting rebranding is focusing too much on the graphic elements and not really asking themselves, why am I doing rebranding? Rebranding

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