Kraft Mac n’ Cheese is undoubtedly one of the star products of their brand. It originated with James Lewis Kraft, who began commercializing processed cheese products in 1916 after winning a patent for one particular processing method. In 1937, Kraft introduced Macaroni and Cheese to the U.S. and Canada. The timing couldn’t have
New scenarios for advertising.
In a previous article, Transforming a useless space into a media outlet, we discussed about an ingenious idea by JWT Brazil to take advantage of the unused space of the black bars in the videos that are uploaded to YouTube, as a sideboard for NGOs without capital to promote.
Clear ideas, precise images.
PT Phapros Tbk, a pharmaceutical company from Indonesia founded in 1954 has spent more than 5 decades producing high quality products. They have received several awards, such as Good Manufacturing Practices (GMP) in 1990, the Certification of ISO 9001 in 1999, ISO 14001 in 2000 and OHSAS in
Transforming a useless space into a media outlet!
Sometimes what makes the difference between two brands is their good deeds. The advertising agency JWT Brazil, under the supervision of the CEO Ricardo John has engineered an amazing way to take advantage of the sidebars of vertical YouTube videos. With their invention, we can utilize them as
Popcorn packaging done right
When we think of popcorn, we may conjure up memories of seeing our favorite film for the first time in a theater, munching on that crunchy, buttery snack, creating an experience for all the senses. But let’s face it, we’ve been eating popcorn from brands that haven’t changed their
People don’t buy for logical reasons, they buy for emotional reasons
DDB Netherlands firm created an online campaign for KLM called “Cover greetings,” a simple activation where family members were asked to write in the headrest of the seat a message that made their love ones say “wow!”. By way of a documentary, they recorded the two parties involved
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