Listerine introduced their new product Advance White in Italy with innovative and interactive displays in the stores where the Italian community can acquire the product. It uses a digital interface and a live camera to analyze the whiteness of your smile, display it as a percentage, and then convert that percentage
BRAVO! On so many levels
To start this article, it’s worth mentioning a quote from Helen Keller, an American author, political activist, and lecturer; but also the first deafblind person to earn a bachelor of arts degree: “Braille made it a pleasure for me to read… the world around me shone afresh
Emotional insights to get grateful
P&G has found a formula that has allowed the company year by year have a successful advertising campaign: flip the feminism to generate a speech that extoll women, from various points of view. From its award-winning worldwide campaigns #LikeAGirl from Always, the emotional #ThanksBaby from Pampers or
A clever app
LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the clothesline. Based on this iconic element, the Lisbon City Council created an app that reports the local forecast. But more than that, it also suggests the perfect activities
Have a bake, have a Kit Kat
The famous brand KitKat with Takagi launched last March 25 in Japan, an ovenable and salty version of its bar which is ready in 2 minutes using a toaster. It all starts with the slogan: “Have a bake, have a KitKat” which was the message of the
Ideas for all
Samsung has created an amazing and inclusive campaign which not only shows the possibilities of their product, but also conveys an emotional message, one that makes us understand that what surprises us in the world can be transmitted in ways we never even considered. Technology in today’s smartphones are
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