Category Archives: Branding

One of the most challenging things for brands nowadays is to be unforgettable. When you have a lot of competitors, positioning yourself in the consumer’s mind is no easy task, because you have to work your way into some special territory: their memory. We’ve seen how new

If you’re constantly saying “people don’t understand me,” stop. You’re probably sending the wrong message. Many of the problems between people are not caused by a lack of communication with others, but by miscommunication. People do communicate, the main problem is how they communicate. Giving the proper

Being a child is the most creative and fearless stage in life. Everything reminds you of something that, as an adult, you would hardly ever think about. Consider the color blue, how many things come to mind? Now try yellow, green, and red. How many associations can

The intersection of technology, mobile apps, and videogames is rapidly changing our daily lives. Gamification, the tactic of employing elements of gaming into other more mundane tasks, is the natural product of this development. With Yumit, eating a healthy dinner is transformed into a fun game for

Digital advertising promotes steady growth; every day more small businesses are choosing to have a presence on social media. But it’s also true that, for efficient digital communication, you need some specific skills and a different perspective on advertising compared to traditional or ATL approaches. In BRAIN-DING

AXE is known for their amazing and creative campaigns, but what we admire most from these campaigns is the inclusion of the target with surprising accuracy, but from a perspective that makes them feel good about themselves. Although they don’t tout the “Real Beauty” message of Dove, AXE  sells the idea that