About Us

We talk about branding because we are surrounded by brands. Just take a look around–how many brands can you see? You probably won’t recognize half of them. The fact that some of them are easier to identify is due to branding.

This community is devoted to be a collection of articles, videos and content that branding experts have carefully selected for you. Our objective is to be the catalyst of a new way of thinking about brands, and to provide you with examples of how branding evolves to a new level we call BRAIN-DING. On this level the magic happens, it’s where multi-dimensional emotional relationships are built between the brand and its customers.

If you already have a brand, if you have ideas in mind, or if you don’t have any idea about brands at all, this community is for you. Here you will take a look into the vast world of brands, branding and BRAIN-DING. It’s all about offering a practical overview and showing real-life examples to make it easier to relate to and help you in the creation of the marketing plan of your business and positioning of your brand.