We want to dedicate a post to every skill we will mention so we can be clear enough about each one of them and you can work on them doing #BRAIN_DING.
Brands don’t exist by themselves, there must be people behind supporting the reason why that brand exist. People follow brands because they share its philosophy.
If we are the leaders of our brand we must inspire, and to inspire we must know how to communicate properly. If we don’t know how to communicate in all levels we will share confusing messages to our audience and that could be a reason for people to forget about your brand. Developing different communication skills will help us to inspire others in a correct and positive way.
One of the skills entrepreneurs must work on with is body language, it beefs our message by speaking up unconsciously, this is why we must be aware of all the gestures we are doing.
Amy Cuddy, a psychologist focused in human corporal behavior researched about how our body language can completely modify how we feel about ourselves. If we opt for strong positions (like Wonder woman classic pose with spread legs, arms on the waist and head up) we will feel powerful and become more confident. Confidence is not only projected in our speaking, most of it is projected by our corporal language.
Other examples of body language for entrepreneurs are: The head nodding, this gesture usually signifies agreement or bowing, a submissive gesture that shows one is going along with another person’s opinions.
One-sided head tilt, tilting the head suggests that one is listening with interest in what others are saying.
Or stroking the chin or beard, this communicates that one is in deep thought. This action is often done unintentionally when one is trying to come up with some decision. Don’t worry, It will just take you a bit of practice to start noticing and control these unconscious gestures.
As entrepreneur, you want people to trust you and your brand. The only way to achieve it is by being confident about yourself. It only takes us 2 minutes a day to become powerful people, and these few minutes can significantly change the way we are managing our brand. It does not matter if you are starting your entrepreneurship or if you already have experience, analyze the way you are communicating and practice powerful poses. Remember that behind big brands there is people who need to inspire the world.
Let’s do #BRAIN_DING!
You must be logged in to post a comment.