Barbie: the world is pushing brands to change for positive social impact.

We have talked about how brands are changing to cover their customer’s needs. The world of social media makes brands available and reachable for the audience, being easier to listen to them about their needs or requests.

We want to put on the table the example of Barbie, which has been a beauty reference for society and even more for little girls who play and admire the doll. It also shows us that Barbie can be whoever she wants.

Brands like Barbie have a huge power to inspire their followers for positive changes. It took 57 years for Barbie to understand this after that they realized how the fake beauty they were projecting with this perfect doll brought social problems as anorexia, addiction for plastic surgeries,and the obsession to look like Barbie.

Thanks to the new social media age, is easier to make people open their mind for all the exposition of stories that we are reading, listening or watching.

Barbie was able and open to listening to their audience in social media and they found that people didn’t like the perfection of Barbie because she wasn’t real and she wasn’t being a role model example. This is how the world pushed Barbie to do one of the smartest things they could have done: make Barbie real. How? Giving the doll proportions that real women have like different body types, different skin tones, different hair color and also a variation of eyes colors. Even the feet are not in that weird position of high heels anymore.

Girls feel more identified with these new changes to Barbie because they look like them and this is a powerful action by Barbie showing that being different is okay and that perfection doesn’t exist.

If you want to be unforgettable, think about what Barbie did, changing the doll to the audience need to stop social problems. That’s exactly what people need from brands, show that they are listening, prove it and care about it. If you do #BRAIN_DING generation by generation you will be loved and unforgettable.
So be adaptable, be flexible, be trendy, listen and understand what the world is saying to you.

Let’s do #BRAIN_DING!