Labels are no longer of this century.

Olympic Games are the main event for athletes to expose all the hard work and discipline it takes when we are passionate and focused on being the best. Olympiad has taught us valuable lessons about the human’s limits and this year Rio 2016 is full of new faces, with new stories of success and passion.

This magnificent event is, of course, an opportunity for brands to sponsor and do branding at its maximum level. We really love the creativity that brands put on their branding campaigns for these events, using more storytelling every single time.
We have posted already the campaign that channel 4, in Brazil, did for the paralympic games, full of inspiring stories proving that if we follow our passions then nothing can stop us. If you haven’t seen that campaign here is the link: The origin of super humans.

This brave new world  (like in the book “A brave new world” by Aldous Huxley where people was labeled before they were even born), calling it like that because we all have our own labels , and when we put labels to something, we will hardly see the big picture. With the help of immediate connection platforms, turning things viral, spreading messages easily and reaching more audience each time is easier to change minds and touch emotions to inspire and remind others that we don’t need to turn our world into a real brave new world. That’s why Mini Cooper USA is sharing amazing stories from Olympic athletes who show that labels are no longer of this century and  because the athletes are the ones who truly embody the Olympic spirit that proves that what we are is not related to what we can achieve.

Mini interviewed the athletes one by one, where we can know the background of each one of them and how they’ve been defying labels through their careers and how far it has pushed them,  you can also find their stories on Mini cooper youtube channel.

Our advice for you: don’t let your brand be labeled in something negative, show what you can do, prove to the world that we all can turn it into something positive. The world is full of stories ready to be shared, they just need to be found, put your brand into action and find those stories related to your brand’s message and make a positive change from your side.

Defy labels, be a champion and understand your audience, touch their emotions, do storytelling, do #BRAIN_DING.

Let’s do #BRAIN_DING!