How many times have we all dreamed about having our own business? Having the power to decide how it will be managed, how it will look, and how successful it will be?
When we start our own business for the first time, we always think how easy it must be, “I just need my product or service and a logo.” Indeed, those are basic things in your brand’s development, but what we want to know is, how much are you willing to invest to take your brand to the next level?
The reason we ask is because it’s alarming how many entrepreneurs only want to invest the bare minimum in their corporate image. If your friend has some basic knowledge of graphic design and awesome drawing skills, or your niece likes using photoshop, that doesn’t turn them into the right person to design and structure the identity of your entire your brand.
In the long-run, the most costly investment comes when you go for the cheapest option and wind up having mediocre results. But it’s also important to know that just because a design agency is expensive does not guarantee they will be higher quality. Some agencies say they’re the best, and that’s why they’re expensive, but in reality they charge so high because in their golden years, back in the 70’s or 80’s, they earned a big title and status. But times are always changing, and you can’t trust your brand’s identity to an obsolete agency anymore.
Agencies are now highly specialized and excell in different areas. You need to identify what kind of agency works perfectly for you — take the time to see if their skills align with your needs. It’s an important decision.
A simple analogy: choosing a design agency is a lot like choosing a tattoo artist. You don’t hire an amateur, or even a professional, until you’ve seen their work. It’s just too risky. It’s the same thing with your brand’s identity; you need to see the designer’s work, find reviews from their customers, and see if you feel a good connection with them. Only then will you feel comfortable with trusting your company’s image to this artist. Maybe they’ll be cheap or maybe they’ll be expensive, what’s important is how much care they put into their work.
The price for looking professional is never too high. If you hire an artist that makes your corporate image truly reflect what your brand is, value that person’s work and pay what’s fair, because, would you like people to ask for a cheaper price for your product or service when you know what it takes to make it?
If you already have your logo, but it’s looking obsolete, modernize it. A brand is recognized by its logo, but if you adapt it to how your audience is changing, it will make you look professional and in-touch with how your customers perceive your brand.
Here’s a few examples of brands that modernized their logos:
This is doing #BRAIN_DING, identifying opportunities that your business has to change and improve. Don’t take for granted the opinion of the professionals you’re hiring to help you.
That initial investment in your brand’s image is the one that will help you the most. With the success of it, these things go together,
People don’t want to buy from amateurs, they want professionals that can guarantee their products and services are quality, so start looking professional and don’t be afraid of paying for your growth. Invest smart, invest in #BRAIN_DING.
LET’S DO #BRAIN_DING.
You must be logged in to post a comment.