When we talk about magic in branding, we seriously mean it, being magically subtle for your customers is one lesson that you should totally apply to your brand.
First things first, why are there tunnels at Disney? When Walt Disney completed Disneyland in California, he saw a cowboy crossing from Tomorrowland, which has a sci-fi theme, to reach his spot at Frontierland. He was disappointed to see the magic spoiled, the characters out of their “worlds.” He decided to build these tunnels so that staff could easily move, still dressed in their costumes, through the park without being seen. The tunnels are there to protect Disney World’s magic.
These tunnels are known as the “utilidoors”, and they are equipped with offices, cafeterias, first aid stations, and even a wardrobe for all the costumes. Disneyland offers a special tour of the tunnel system to visitors who want to see how the magic really gets done.
Apply Disney’s magic to your brand. And no, we don’t mean build tunnels under your business; keep the essence of your sales promise, so people will always keep that magic we’re talking about. If you say you will do something, then do it! Do not come up with excuses why you can’t do things for your clients, always give that little extra effort to make things happen. Just think about the disappointment you have when someone tells you “I can’t do that.”
Having happy customers is all up to you.
Figure out how your brand can, from time to time, kill your own magic, and find ways to fix it, like Walt did. Every company has “behind the scenes” operations, hiding it well can make your brand stand out; it can make your magic come to life. Now, it may not seem like your brand has any magic to you, because you see how it all gets done, but that’s not true for your customers. To them, the fact that you do what you do is “magical,” so give some love to them and you will see your brand loved in return.
LET’S DO #BRAIN_DING!
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