Whether you play Pokémon or don’t even understand what the game is about, Nintendo and Niantic’s big success has a couple things to teach us about doing #BRAIN_DING.
Intrigued about how Pokémon Go went viral? Simple. The emotion that Pokémon evokes itself, with so many generations always wanting to be Pokémon Masters, but all they could ever use was their imagination (which isn’t wrong), but now, in this new age of technology, anything is possible.
First came the videogames, on consoles and game boy. Sadly, not everyone had the ability to buy one.
Niantic was well known before for “Ingress,” an Android and iPhone game that challenged players to explore the world around them and claim territory, which also had millions of users.
#BRAIN_DING note: They already had a very nice and successful idea, how did they make it bigger? By adding what we just mentioned, the emotion of Pokémon’s world.
Innovation, understanding and solving social problems is what Niantic did just right.
Solving a social problem, kids don’t play in the streets anymore, they stay at home most of the time playing video games; they don’t socialize with others because they don’t know how.
Understanding the needs that society has nowadays, not only in technological and immediate responses, but also in creating connections with others and establishing good relationships.
Innovation, do you know someone who has a smartphone? We all do! Making this game for a device that we always carry in our pockets that we use all day to talk to our friends is a great idea. It easily transitions into getting out and exercising, making new friends, and yes, becoming a Pokémon master at the same time.
While you try to “catch ‘em all”, Niantic just caught us with its technology. Follow the leaders; we’re not saying that you should also create an app about Pokémon, but you should definitely get inspired by these ideas and think about what can you do to improve your brand and increase or create that brandlove.
These kinds of opportunities are the ones you should take advantage of, be where your audience is, don’t get lost in old ideas, always think forward, and do #BRAIN_DING!
Let’s do #BRAIN_DING!
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