The American brand Mystery Ranch specializes in backpacks and niche load-carriage systems for hunting, wildland firefighting, mountaineering, and the military, with a focus on use-specific designs and hand-built quality since 2000.
A need for mass production is one of the main characteristics of the consumer good market. To meet exceedingly high demand, lots of companies opt for industrialization to accelerate their production process.
Fortunately, there’s still a lot of brands that do not want to miss the handcrafted process, because of the value it gives to their products. Something created by a person who put in effort and dedication will always be distinctly higher quality.
Mystery Ranch takes advantage of this, and they don’t hesitate to let their customers know. This picture is from their website:
Make the most of the characteristics of your brand. If you have handcrafted products, share that with your audience, it will make them fall in love with your brand.
A carefully designed product means high quality, and that can help you to position your brand above your competitors.
Remember, share your story with your clients and they will do the same for you. Let them know you, and the value of your brand; do #BRAIN-DING.
Let’s do #BRAIN_DING!
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