Magical tricks to make people fall in love with your brand.

One of the most challenging things for brands nowadays is to be unforgettable. When you have a lot of competitors, positioning yourself in the consumer’s mind is no easy task, because you have to work your way into some special territory: their memory.

We’ve seen how new companies, with more creativity and innovation, will finish off older competitors that got stuck in a rut. We talked about this in 5 products that killed other brands and what can we learn from them.  

We’ve heard too many times “my brand is not suitable for creative things,” or “I don’t know how to to make my brand more creative,” but we will show you how it’s possible that any brand can be creative and fun. The fact that a brand is formal or serious doesn’t mean it has to be boring.

A clear example of this is the United Kingdom’s Post Office, which seems like a pretty boring business, and its currency-exchange service, which sounds even more boring. But its new campaign, “Magic Money,” created by the agency MullenLowe, doesn’t care about that — it went straight for the creative approach, and it paid off.

So what are we to learn from “Magic Money”?

First, they have a simple and clear message.

We should not complicate things, let alone the messages we want our audience to receive. Always bet for communicating effectively.

Second, how the message is given is super creative — who doesn’t love magic tricks?

As always, branding= emotions, emotions, and emotions. In this case , they chose “surprise.” We all love to be surprised in a positive and fun way (which is also more attractive).

It’s important for you to consider ways to involve the consumer in your campaign. The more you make them feel essential for your brand, the more they will stay with you. As we already said, when it’s something emotional,  they surely won’t forget it,  and will always come back to you.

Yes, it sounds like I’m describing a loving relationship, and I am! To build relationships with your audience, you need to make them see how special they are for your brand, and make them fall in love with your brand. That’s doing #BRAIN_DING.

So build long-term relationships with your customers, and fill them with positive experiences that reflect what your brand is! Get that brandlove!

Let’s do #BRAIN_DING!