Holidays are a vast material to get inspired and share incredible and creative content for your audience. Just like brands take advantage of Easter, Christmas, Halloween, Valentine’s day, they also do it with the 4th of July, because they know the importance of being part of the feeling that these days bring.
If you’re thinking of doing something this 4th of July for advertising, don’t copy, imitate or try something that’s not accord to your brand and might not succeed.
A good way to join the celebration could be, with a nice photoshoot of your products, just like Michael Kors did:
Beautiful pictures are always trendy and engaging, they will give a good look to your brand and message, remember that the message you share with the picture should be creative enough to attract your audience.
Adapting your brand to the holiday:
A good thing about these celebrations is that you can do limited editions.
But above all these, you have to understand your audience needs and adapt your brand’s message to those needs so they can feel identified with like Spotify and Petco did:
Understanding is the foundation, you have to identify what makes people happy, and translate it to your brand.
Be part of this 4th of July, but in the correct way, a smart brand is constantly innovating for its customers, that is total and pure #BRAIN_DING.
Happy 4th of July!
Let’s do #BRAIN_DING!
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