If you’re constantly saying “people don’t understand me,” stop. You’re probably sending the wrong message.
Many of the problems between people are not caused by a lack of communication with others, but by miscommunication. People do communicate, the main problem is how they communicate. Giving the proper message to a person is not simple, giving a proper message to a crowd is even harder, because a bunch of people have to understand the same message in the very same way.
Worrying for others is a way to show how much we appreciate them, how much we care about them. The number one processor of natural gas, DCP Midstream, needed healthier employees, but also needed to spread a clear and fun message about the health of their employees.
Think messages about health are too mainstream and boring? This campaign called “Listen to your body”, created by Gyro Chicago USA, shows handmade felt organs (such as the colon and spleen) and their mortal enemies (such as French fries and cigarettes) and this is a very good example for you to follow and apply to your brand, because it proves that you don’t need to spend thousands and thousands of dollars on a fancy campaign that will give you less results than a creative and cheaper one (this campaign lowered DCP health care expenditures by 12 million dollars).
Just connect with the emotions of your target in a creative way, always put yourself in the place of your consumer and ask yourself, is this attractive enough? Is it clearly encouraging me to do what they’re suggesting? Remember that if your message is not clear enough, you can create confusion about your brand.
Reach for feelings with creative insights and get you brand to the top of the customer’s mind; that’s #BRAIN-DING.
Let’s do #BRAIN-DING!
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