Being a child is the most creative and fearless stage in life. Everything reminds you of something that, as an adult, you would hardly ever think about.
Consider the color blue, how many things come to mind? Now try yellow, green, and red. How many associations can you make? Is it as many as you’d like?
The way Play Doh and Norma coloured pencils’ new campaigns (where colors are the protagonists) connect with your inner kid was created by DDB Colombia, demonstrating that growing up doesn’t mean leaving your inner kid behind. Often, it means bringing it out and letting it play. That’s because creativity without fear is the main characteristic of childhood.
Today’s brands are constantly raising the banner of “emotions,” with more and more companies trying to connect with our feelings in order to drive sales. But it’s not only the adults’ feelings they’re after; they seek messages that everyone can understand, because if you start building brand loyalty when consumers are children, just imagine the loyalty and trust your brand will have when those kids grow up! The success Lego has had in converting their brand of toys into video games, movies and television shows aimed at an older demographic is a great example of this. They’re capitalizing on brand loyalty that goes back to their customers’ earliest memories.
Just remember that creating a nice and successful message is not about investing a lot of money — it’s about tapping into consumers’ emotions. Having some understanding of people, and a splash of creativity, definitely helps you achieve that.
DDB Colombia, Play Doh and Norma coloured pencils want to show us that colors can inspire adults just as much as children.
Let this beautiful piece enhance your inspiration, and never forget that “imagination is more important than knowledge” -Albert Einstein
Let’s do #BRAIN-DING!
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