Sometimes what makes the difference between two brands is their good deeds. The advertising agency JWT Brazil, under the supervision of the CEO Ricardo John has engineered an amazing way to take advantage of the sidebars of vertical YouTube videos. With their invention, we can utilize them as advertising space for global NGOs that don’t have a big marketing budget.
Nowadays Youtube users worldwide upload thousands of vertical videos from smartphones that appear sandwiched between two black bars. With over 6 billion video hours seen each month, that’s a lot of wasted space.
“DONATE THE BARS” is the name of this magnificent project, and the best part is that you can participate right now!
All you have to do is visit Donatethebars.com (click here for the Spanish version) and upload a video. You can donate your bars and give NGOs the opportunity to spread their message online.
Some of the NGOs that are benefited by this initiative are Alcoólicos Anônimos, Ampara Animal, Afroreggae, Associação Brasil Parkinson, Gravidez Sem Álcool and Instituto Ayrton Senna.
Donate the Bars is a simple idea that became a powerful way to help nonprofits at no cost to users, and it’s incredibly easy. Creativity of this magnitude is quickly becoming the engine that drives our global community forward. Helping others can often be the best way to showcase who we are and what we value, as a brand and as individuals.
Let your brand become a voice of humanitarianism.
Do some BRAIN-DING!