Popcorn packaging done right

When we think of popcorn, we may conjure up memories of seeing our favorite film for the first time in a theater, munching on that crunchy, buttery snack, creating an experience for all the senses. But let’s face it, we’ve been eating popcorn from brands that haven’t changed their packaging design at all, or at least, we haven’t met brands that innovate with their packaging.  Today’s brands are knocking down these preconceived notions with imaginative flavors and even inventive ways of growing the crunchy crop. When it comes to inspiring consumers to select their particular product, these companies know they have to shock and awe from the moment the shopper sees the popcorn packaging to the very first bite of the snack. Check them out

1. Tiny But Mighty Popcorn

In an effort to bring back the way popcorn “should” taste and be grown, Tiny But Mighty Foods introduced their ancient heirloom popcorn in the 1990s.

2. J&D’s and The Oatmeal

Writer and illustrator Matthew Inman started his blog, The Oatmeal, in 2009 as a space to show off his humorous web comics. The site became extremely successful, prompting Inman to partner with other brands to create a line of merchandise featuring his creative work. He teamed with J&D’s Foods, a brand known for catching customers’ eyes with its sometimes odd and imaginative products. The brand’s snack packaging bags boast names of bacon and Sriracha-flavored treats, and its founders are notorious for their unconventional marketing techniques, including creating social media profiles for their products and holding a wrestling match where participants wrestled in 6,000 pounds of mayonnaise.

3. Pop Art Popcorn

Created by two artists inspired by the pop art movement’s “ability to transform the common and everyday object into a work of art,” this popcorn brand introduces creative flavor combinations to otherwise standard popcorn in an effort to appeal to eccentric, adventurous food lovers.