DDB Netherlands firm created an online campaign for KLM called “Cover greetings,” a simple activation where family members were asked to write in the headrest of the seat a message that made their love ones say “wow!”.
By way of a documentary, they recorded the two parties involved in the story, generating an emotional ending when we see travelers reading the words of their loved ones.
Nowadays advertising agencies want to communicate ideas that respond to the insights of the customer. These insights, being a perception or an internal understanding are best communicated using images whose representation exists, most of the time in the subconscious of the users; people always have histories familiarised with emotions.
See the reactions of strangers when they are getting excited for something, they immediately arouse feelings and heartfelt memories.
We are emotional agents, that is the reason why these kinds of brilliant ideas get our immediate attention. Successful brands communicate messages that make us feel and think instead of selling us the product or service. This kind of message affirms that the brands are nothing without the people for which they work for.
Take your brand to the next level without forgetting that the real engine of your impulse will always be the people that are looking for your product or service. #BRAIN_DING
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