Building a Rocket, it is a short film of the agricultural enterprise GWK surprisingly led by the visionary mind of Darren Macpherson to tell an emotional analogy of the important work of the farmer and how we are all connected with the land and its fruits.
Creativity was developed at Lowe and Partners Cape Town and animated by the studio Lung Animation; which together with the director, they decided to bring us visually with a delicate work of mixed techniques, which simulated perfectly a production of digital stop motion called CG aspect.
Darren focused his attention in present us for the nature of the project, a world “handmade” so the message could engulf us consistently with the powerful copy of the story.
All characters, textures, landscapes and scenarios were computer-generated, exception of the sheeps o they were a stop motion. The project had a production time of four months under custody of Am I Collective.
The result is a masterful spot in a magical atmosphere. Not only the powerful copy serves the purpose of making us agree with the closing tagline, also the development of characters and scenes, animation and management are amazing. And it is just that, what allow us to add: communication with which we seek to make ourselves known not only make have to make clear what we do, it should give an emotional differentiator with our competition,to positively open the threshold of perception of our target to more viewers.
Launching campaigns have a commercial purpose and also create a good first impression, but is it worth it to stop and think with precision what is what we are looking to transmit with our product or service and then transmits it in the launching campaign and main it, to have a consistent brand perception that we called #BRAIN-DING.