To celebrate St. Patrick’s Day, an Irish tradition that has become really popular in the US., brands dress in green and pay tribute to those of Irish heritage; but there are also those that use this celebration as a little excuse to party.
Year by year more great and sometimes confusing branding campaigns are launched to engage customers with this celebration.
We selected the most popular campaigns of 2015 that decided to dress green and get lucky on Twitter by connecting with their clients with a powerful message.
Holidays are an especially engaging time for brands on social media. In fact, in 2011, 36% of retailers said they planned on spending most of their holiday marketing budget on social media.
While most brands choose to remain neutral, many big brands jump on the St. Patrick’s Day celebration to dress their social media pages to celebrate it.
So now you know, if you want to stand out of the crowd, you may use small holidays like St. Patrick’s Day to interact with your customers and say “Hi, this is my brand and I love green!” You will definitely have more projection.
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