What is design? We may know the definition, but what is design in the context of branding? There you go, we made you think…
Branding design is something you create, but you need to think first. What do we mean? Graphic design has always been the most obvious manifestation of branding, with logos as key identifiers of products and services. But how does it relate to product design, or experiential design or any of the multiple design disciplines, including the new branding concept: design thinking.
Check out this roundtable from Branding Magazine in which you may even find why huge brands like Google, IBM and others are reinventing the design of their firms in all descriptions.