DBD International, the strategic design and branding agency led of David Brier, released its own thinking on ROI: Return of Ingenuity.
It may be not the first time an agency has defined this concept, but this is probably the best example of how marketers and branders need to communicate to give ideas the value they deserve.
With motion graphics by Saar Oz and a near-meditative narration from Brier, the video begins by defining its subject. “The power of ideas: They can make us smile. They can make us cry. They can inspire action. They can conquer defeat. They can launch a movement … or stop us in our tracks.”
The work is intended to inspire, but it also contains a handy piece of smart wisdom: “When introducing ideas into the world, remember this: Stopping is never the right option, and is, in fact, the only thing that can ever defeat us in branding, in creating, in life.”
Branding is about ingenuity and creativity
