McDonald’s is launching a promotion dedicated to kids, to turn their Happy Meal Boxes into virtual-reality viewers.
They will be available at 14 restaurants from March 5 to March 12, and its price will be around 4 dollars.
To turn the iconic red boxes into Happy Goggles, you just need to follow a couple of easy steps, then use your smartphone to start the fun. See the video below to learn how to use them:
DDB Stockholm developed the strategy, design and packaging, while North Kingdom Stockholm created the game; Prime is handling publicity.
The program recalls a recent effort by Pizza Hut, where you were able to turn your pizza box into a movie projector.
An article of Adweek explains that, as Jeff Jackett -marketing director at McDonald’s Sweden – says, with this project “Parents can learn more about their children’s knowledge and experience of the digital world. And purposeful gaming can also be a great joint activity that helps families interact on equal terms.”
This great brand is not the first one to take advantage of this technology to market to kids. Last year, Mattel launched a similar project.
Photo Via: Adweek