There is a song that says: “Love is in the air…” and yes, it is, at least we may find it almost everywhere this month. Flowers, chocolates, decorations, TV commercials, and even sales in different department stores; why? February is the love month, it’s Valentine’s day!
February is considered a great opportunity for marketers to launch different products and promotions. Yet there are a few great brands capitalizing on the opportunity for romance-driven content marketing.
But we need to admit, Valentine’s Day content marketing isn’t something new, the commercialization of this holiday started when lovers decided to show their affection for each other with greeting cards, chocolates and flowers since 18th-century. But it’s only when the mass-produced greeting card was launched in the 20th century, that the day has become big business: it reached up to $18.9 billion dollars in the U.S only.
That’s why it’s understandable that marketers from a raft of industries have long sought ways to capitalize on the occasion and boost sales for their own brands. But analyzing this fact from a different point of view, marketers have such a short time to capitalize on the holiday, in fact they miss the chance to polish their content marketing strategies.
This is a dramatic mistake, at least we may say that according to the US News & World report, Valentine’s content marketing spent up to $19 billion dollars last year, and this number considers the individual spending too, which reaches an average of $120 usd per person.
Clearly, this may give you the chance to think about your Valentine’s Day content marketing strategy, you would need to invest instead of wasting your money and even your time. You definitely would need to start a bunch of different actions to see what other brands are doing as the holiday approaches so you may build your own strategy and make it happen.
You may consider social media for your new content marketing strategy, it has definitely open a new path that allows brands of all shapes and sizes to devise more creative campaigns that may be shareable and could go viral.
Here are some of the greatest branding and advertising campaigns of the last year:
CARTIER
This beautiful production, is the mixture of six-minute short clips, that are part of “The Proposal” campaign, works because it has romance written all over it . Since its release last year, the video has notched up 6.5 million YouTube views.
FORD
We don’t always associate cars with love or Valentine’s Day, which is part of what makes this a great campaign. It is a prank, and since its release last year, this video it’s garnered more than 13.5 million YouTube views.
Valentine’s day campaigns of 2015 are truly remarkable but, if this year is an indication, the success of some 2016 content marketing campaigns are exceeding anything we’ve seen before. One, has already been recognized by Adweek at least. It is a commercial of Teleflora’s “What Is Love?” campaign.