Coca-Cola launched a new campaign called “Taste the Feeling” as part of a plan to unite the company’s brands globally. With that reveal came 25 new ads, this campaign has as a goal to position its various brands such as Diet Coke and Coke Zero, uniting them in “one brand”, to show the “taste” and the “feeling”.
This will be the very first time that the beverage have use a cohesive marketing strategy to deliver a message to the audience.
Check out the results of this campaign with the following video:
To read the complete article about how Coca-Cola decided to change the strategy of its ads click here.
Want to see the full bunch of ads for this campaign? click here.