The automotive giant brand Chevrolet decided to take off all the branding of the new Malibu 2016 –as part of the “Real People, Not Actors” campaign- and invited people to explore it.
With cameras rolling, some people thought that the car was an Acura or a BMW, and they peg the price of the car between $50,000 and $80,000 usd.
Check out the results of this branding-marketing experiment in the next video:
To read the complete article about how Chevrolet points to work with the perceptions of their products, click here.