We all know that a new year always provides brands a chance for new resolutions and goals. This 10 critical trends will become leading marketing realities in 2016, providing brands with an opportunity to break habits, improve their methods, generate Brand engagement and introduce new business opportunities.
A few of the trends are current market values morphing into new market structures. Some are newly identified tenets.
1. EMOJIS
Users are getting more used to emoticons to communicate and understand a message. Using emoticons will help to create brand differentiation, make brands appear user-friendlier, and increase engagement, particularly in social media outreach.
2. ENGAGEMENT
Awareness will be a given. Marketers will link “engagement” to the way that brands are communicating their message versus their category’s ideal, rather than relying on measures of entertainment like “likes”, shares and tweets.
3. BRAND IS YOUR BEST BRAND ASSET
Brands will need be recognized between others, they will need to have an emotional and meaningful message that will be transmitted to the mind of the consumer. Otherwise, marketers will find themselves managing well-known commodities.
4. EMOTIONAL BRANDING
As consumer decision-making becomes more emotional, brands will need to use emotional values as foundations for meaningful positioning, differentiation, and authentic storytelling.
5. TRUTH VS. LIES
Storytelling is fine, but the stories that brands tell, must reflect real brand values, category realities and, most importantly, the truth. Consumers have signaled increased preferences for traditional, value-driven brands, and have become more wary of brands that betray their trust.
Via: Brandingmagazine.com