Branding bets for social networking

MTV shows us, with this fun Project, that branding is getting closer to a communication based in social networks language (Hashtags, emoji’s, language and message pop ups).

“VIDEO LOVE” is an example that seeks interaction between the screen and the audience; the producers of this video, “emoticonized” human emotions.

Big and recognized brands are getting closer to this dynamic communication and from now, they will try to knock the social networking doors.