Social networks have change the way we do branding. A billion people are active users of one or many social networks all around the world. It has become one of the best ways to get to the public because social networks are part of our everyday lives. Plus, new mobile formats allow us to share everything at the exact moment it is happening. Not only that social networks have led to closer and easier interactions with customer, and recovering information from those interactions is quicker. And of course, brand exhibition is bigger because social networks are designed to publically share. Every interaction is visible for others, and the domino effect begins.
The secret to have success on social media networks is how you manage it, to have a clear strategy to engage with your audience.
Here’s a look at some brands doing an amazing job on social media, for you to try and get some inspiration. You should really check out what they are doing.
1.- Oreo – Creates amazing original content
The techniques they’re using are extremely innovative and we can tell they are having fun, which is one of the best qualities in social media. Plus they are always on time and relevant to topical events.
Image via: http://www.oreo.com/dailytwist/
2.- Dove – Inspires
Dove only does hits when it comes to social media and it’s because they truly understand what their brand is about, what is their goal on social media: “Making women feel good about themselves”, by constantly creating beautiful content that inspires women all over the world.
Image via: http://realbeautysketches.dove.com/
3.- Netflix – Understands its audience
Netflix continues to create content that the users can identify with. Considering that Netflix is an entertainment brand, which is all about having fun, it makes sense for the brand voice to be playful and fun.
When the hashtag #NetflixAndChill started to blow up on social media (thanks to millennials who were sharing their weekend and/or date-night plans), Netflix didn’t miss the opportunity to have a little fun with it.
Case in point: this hilarious gif posted on Netflix’s official Twitter: http://bit.ly/1VQEHg7
4.- Pampers- Taking care of their target audience.
The diaper company doesn’t just use social media to market their product–it uses it to create a community of soon-to-be parents who can come together to share advice, feelings and memories.
5. Honest Tea- Refreshingly Honest.
In addition to embracing honesty in the world, Honest Tea is encouraging Americans to emphasize honesty and transparency in their online worlds. Honest Tea is encouraging people to highlight the unfiltered, imperfect “#RefreshinglyHonest” moments in their daily lives, across social media. Photos tagged with #RefreshinglyHonest were uploaded to www.NationalHonestyIndex.com. Honest tea understood a successful social media campaign is about using people to influence your brand.
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