Whether you’re wondering what color use for your new brand, or you’re looking to do rebranding, the colors you choose can increase your chance of reaching your goals. Color influences human emotion and behavior. If you’re hoping to make your business more productive, or you want to encourage customers to spend money, understanding the basics of color psychology can help you give an advantage to your brand.
There are many studies that show the importance of color selection in products as well as publicity and presentation. 84.7 % of consumers say color is one of the main reasons for acquiring a service or product. Evidently, the visual part is the first thing a customer perceives; for most of them, it’s the only thing they pay attention to. The customer builds himself an idea of the company, brand or product in the first 90 seconds that he is exposed to it, and around 60% of his attention is focused on color.
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