Branding is a competition that just a few can win. A product can be the fastest, the biggest or most creative, but chances are the winners in the market will be those who did the best BRAIN-DING.
Here’s a list of the TOP 5 Products that killed competitors and what can we learn from them.
1. Gmail killed Hotmail
Hotmail was one of the first free e-mail providing services and for a long time it was #1, until 2004 when GMail was launched with a vastly superior UI, a seemingly ridiculous amount of free space, and iterated rapidly. Hotmail was busy adorning itself with premium paid-for features, like Hotmail Plus, and getting nowhere.
Photo via:
https://suicideandsappiness.wordpress.com/2012/02/22/gmail-vs-hotmail/
2. Oreo killed Hydrox
Many people don’t know that before Oreo there was Hydrox.
Hydrox is the true original sandwich cookie. Oreos have been the knockoff brand all along. Oreo conveys round and is fun to say and hear. Hydrox sounds scientific and medicinal … not appetizing at all. Oreo has become part of the fabric of America. Like Coke. This makes it somewhat unassailable, even from a superior product.
Photo via:
http://www.chsrecruiting.com/sitemap.xml
3. Netflix killed Blockbuster
Just a decade ago, Blockbuster ruled the movie rental business about the way its name implies.
Meanwhile, Netflix was using the postal service to distribute DVDs, and it didn’t seem to have a chance.
Yet Blockbuster soon filed for bankruptcy, while Netflix gained leadership of the industry.
Netflix executives understood that an emerging technology was rapidly changing the delivery of movie rentals. Hastings developed a strategy of Internet streaming, convenient customer service, and a virtual organization to deliver it cheaply and flawlessly. Charging for rentals, late fees, etc. were outmoded relics of the past, while online service delivered by a virtual organization offered unbeatable value
Photo via:
http://admetricks.com/blog/netflix-campanas-para-ver-peliculas-sin-moverse-de-la-casa/netflix-se-come-a-blockbuster-2/
4. Facebook killed Myspace
Myspace stood tall as the world’s largest social networking site for 3 years. That all changed with the rising appeal of Facebook, which was based around fulfilling the desires and demands of users rather than sticking to a firm portal strategy.
Photo via:
http://www.socialham.com/images/facebookvsmyspace.jpg
5. Iphone killed Blackberry
At one point BlackBerry was the future of mobile computing. Now Apple’s iPhone is the future. The two manufacturers have seen wildly different levels of success over the last few years.
Apple has pointed one fun area or desire of every person , that kind a easy one, and after they saw this was the winning card they sophisticated and refined the message pushing again and again on this fanciness part of us, the people.
Photo via:
http://techcrunch.com/2008/07/02/iphone-ranked-no-1-in-japanese-smartphone-survey-blackberry-last/
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